Multidisciplinary Marketing and Strategic Design

I work with organizations and entrepreneurs to mobilize digital strategies, engage key audiences, and craft compelling visual content to enrich the user experience.

You can find me spearheading digital advertising campaigns, leading web design projects, curating brand identities, and developing custom marketing strategies.

About

I am a multidisciplinary marketing professional with a core focus on creative direction, content strategy, and intentional visual design. I have over seven years of experience both as a full-time in-house creative and as an independent consultant — crafting and launching brands, websites and social media channels. My career spans several industries including non-profit, arts, municipal politics, real estate, retail, hospitality, wellness and health care. My creative vision, results-driven attitude and innovative problem-solving skills have helped shape brands and motivate target audiences.

Website / UX

With over six years of experience designing strategy-driven websites for small businesses, I have proven experience launching and maintaining CMS websites while leveraging HTML/CSS to enhance the customer experience.

  • Researching user journey needs/pain points, testing site functionality and usability, providing training for website hand-off, information architecture, digital retouching, graphic/ux design, creating wireframes, designing prototypes & creating mockups.

  • ⚡️ Hubspot SEO Certification

    Optimizing website pages for SEO, Semrush/keyword research, Social Media Ads, Google Search Console, Google Ads, Google Analytics, copywriting & reporting on performance.

  • ⚡️ Google UX Design Certificate

    I have led website design projects and improved the user experience/journey by conducting UX research, designing wireframes and mockups, and collaborating with web developers to solve user problems.

Branding

I help organizations build inspired brands that resonate with their target audience. I have over eight years of experience strengthening brand image, designing compelling visual content for clients and employers, and ensuring custom, cohesive design across various platforms.

  • Adobe Creative Cloud, Canva, mockup design, logo development, brand guidelines, moodboard design, social media branding, email design.

Content Creation

In my full-time roles, I have led the creation, curation and dissemination of relevant industry content across various digital/print platforms. I am an experienced social media manager who can expertly craft content plans, capture professional photo/video content, create on-brand written content, and execute compelling visual design to inspire target audiences.

Digital Marketing

I have over four years of experience developing customized, conversion-focused strategies for organizations. In recent roles, I have independently conceptualized, planned and advanced digital ad campaigns across social media, email, search engines and websites to deliver optimal results.

Past Roles

  • I ensured the successful design and dissemination of digital marketing content, independently managing/monitoring digital channels and analyzing performance to identify opportunities for the gallery. As Content Marketing Manager, I led social media strategies, content creation, paid advertising, email campaigns, and website maintenance. I redeveloped the company’s marketing strategy while engaging with stakeholders on digital platforms and in-person events.

  • I contributed to the brokerage's success by improving internal marketing materials, enhancing the company’s social media presence, and expanding the services offered to real estate agents including marketing strategy and customized branding. This included designing an internal website for the brokerage and developing a library of graphic design templates for agents to utilize in their marketing.

  • I was responsible for developing a wide range of creative advertising materials while ensuring brand consistency across the hotel, restaurant and spa (brochures, magazine ads, social media graphics and email campaigns). I also assisted in the advertising and smooth delivery of on-site events.

Freelance

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Happy Clients

★ ★ ★ ★ ★

  • "Erika created a website that was absolutely beyond anything I could have hoped for.


    She was able to capture the tone and energy I was looking for. I would encourage anyone to leave their website design in Erika's more than capable hands."

    — Melinda W (Creative Writer, Content Producer, Interviewer + Director)

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