Esthetics by Jocelyn
Type
Freelance
Year
2022
Esthetics by Jocelyn is an award-winning spa in Guelph, Ontario, offering facials, hot stone massages, body waxing and more.
The spa partnered with Erika Whitley Design to overhaul their brand image and digital presence extensively — from re-envisioning their logo and graphics to completing a new website and e-commerce store for their new line of spa products.
A Digital Revitalization for a Private Spa in Guelph
Brand Identity, PRINT, E-COMMERCE WEBSITE
I redesigned the spa’s website, focusing on brand recognition and mobile design. I added a chat feature for online bookings and reimagined the information architecture to improve user experience. I also worked with my client to launch an online store for her spa products. I developed the spa’s brand image, designed a series of custom-illustrated logos, business cards, trifold brochures and social media graphics.